So Advisorator was born, which has $5/month and $50/year subscriptions, and attracted 200 subscribers in the first year. The Information has a $399 annual plan which thousands of subscribers pay for! Advisorator generated more than $12k within the first yearįreelance journalist Jared Newman ran a free newsletter for two years, and noticed there was a demand for something more focused on tech advice. The Information members also get access to a whole host of other member benefits like exclusive articles and access to a Slack community. Since then the publication has gone on to become very successful, with a free weekly newsletter, and daily news analysis for paid members. Jessica Lessin founded The Information with subscriptions as the only revenue stream in 2013 It already has more than 40,000 subscribers (free and paid) and starts at $100/year or $10/month. Off the chain provides a daily newsletter to investors and early access to podcast episodesĪnthony Pompliano’s cryptocurrency newsletter sends both free and premium issues, with a “daily letter” for paid members. Rediverge is now a few months into building a growing community of more than 250 subscribers who receive the private newsletter in their inbox. This independent publication about remote work, world travel and building a different kind of life was launched by Ghost’s founder John O’Nolan in November 2019. Rediverge sold out of limited early adopter spots in 24 hours BI Prime and BI Intelligence subscriptions have $1 “free” trials, annual membership and even enterprise options. Larger media organizations like Business Insider are moving towards premium subscriptionsīusiness Insider was acquired by large media company Axel Springer in 2015, and has been selling premium newsletter subscriptions for several years. With over 50k subscribers in total and premium members are paying $15/month. This informative newsletter by Bill Bishop is about business, political and social relationships between China and the U.S. Sinocism now has more than 50,000 subscribers They’re well known for being transparent about their revenue with members, which helps to foster engagement and retention. Memberships are €7/month or €70/year, but they also receive nominated donations and additional support from members who can afford it. “From my personal perspective, it’s more than I’ve ever made writing in a year consistently, and I keep getting new subscribers, so I’m pretty happy with it.” De Correspondent generate millions with a successful hyperlocal newsletterĩ6% of the Dutch publishers' revenue comes from paying members who sign up for the daily newsletter. Tech writer Vicki Boykis started a newsletter as a side project and quickly began attracting subscribers and revenue within the first 5 months. Side-project Normcore Tech generated $4k in the first few months Read more about The Browser’s story in this interview. Monthly subscriptions start at $5, with annual subscriptions starting at $48. This newsletter curates 5 recommended articles from a variety of topics every day for its subscribers, and is entirely run by two editors, Robert Cottrell and Caroline Crampton. While some of the content on the site is free, thousands of people have subscribed to support Ben’s work and access the daily email newsletter. Members can enjoy the analytical tech industry blog posts and daily newsletters by subscribing for a monthly or annual membership. Stratechery pioneered the daily premium newsletterīen Thompson is one of the early adopters of the premium newsletter model. Here are 11 examples to provide further insight and inspiration. There are plenty of interesting examples of premium newsletters in a variety of niches that are already paving the way, which helps to highlight some of the key factors that make them so successful. This article includes successful examples of newsletter subscription businesses - before exploring everything you need to know to start your own. A premium newsletter is a subscription business that generates sustainable recurring revenue by sending unique content to its members via email.Ī growing number of online publishers are relying on email newsletters to build an audience of paying subscribers which can generate thousands or even millions in annual revenue.
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